We're thrilled to share an exciting new chapter in our company’s journey. After years of success as Heartland Lettering, we're proud to announce that we are evolving into Joie Designs Co.

This isn’t just a change in name—it’s a transformation that reflects our commitment to creativity, innovation, and bringing joy to our clients. 

From Heartland Lettering to Joie Designs

Our vision for Joie Designs is deeply rooted in a desire to blend artistic expression with a modern, customer-focused approach. We believe that every brand has a unique story, and our new identity will allow us to tell ours with even greater clarity and inspiration.

Our former name, Heartland Lettering, has served us well by establishing trust in quality over the years. However, as our business evolved and our creative ambitions grew, it became clear that a new name was needed—one that captures the spirit of our renewed focus. Joie Designs embodies the joy (“joie” in French) that we want to bring into every design, project, and customer interaction. It’s a celebration of creativity, passion, and the innovative future we’re building together.

Our New Vision and Core Values

At Joie Designs, our mission is to deliver designs that inspire and transform spaces, both physically and emotionally. We are dedicated to:

• Creativity: Pushing boundaries to create designs that bring excitement to your home.
• Innovation: Continuously evolving our services and embracing new ideas.
• Customer-Centricity: A renewed focus on the experience our customers have with our brand and products.

While our name and look are changing, our commitment to quality and customer service remains the same. We are excited to introduce fresh ideas and innovative designs that honor our past while paving the way for an inspiring future.

What’s Next?

Today marks the beginning of a slow phase out of the Heartland Lettering brand. We will continue to sell HL-marked designs until they are out of stock and replaced with Joie-branded items.

This rebrand is just the beginning. Over the coming months, you’ll see exciting updates on our new website, new product offerings, and creative projects that we can’t wait to share with you. I invite you to explore the new Joie Designs website at joiedesignsco.com and sign up for email (link below in footer!) to stay tuned to the latest.

We hope you'll join us in excitement as we embark on this creative journey. Your feedback and continued support mean the world to our small Colorado business.

Thank you for being a part of our community. Here’s to new beginnings, endless creativity, and a future filled with Joie!